Category Archives: Blog

In this week’s episode of the Niche Pursuits podcast, Ben Borton and I discuss how PodPlay grew from operating sports venues into a software and hardware company serving hundreds of locations. Ben shares how problems inside PingPod led the team to build tools for reservations, access, video, payments, and venue operations. Those internal solutions soon […]

In this week’s episode of the Niche Pursuits podcast, Natasha Tynes and I discuss how she uses multiple online channels to generate leads and turn some of those leads into clients. Natasha brings about 25 years of journalism and writing experience to the media business she runs today. Rather than depending on a single source […]

In this week’s episode of the Niche Pursuits Podcast, John Muscarello and I discuss how he built an Amazon Influencer business generating roughly $25,000 to $30,000 per month. His journey started with a commitment to publish 500 videos before judging the opportunity. Today, John has nearly 5,000 videos and a much more selective strategy. He […]

In this week’s episode of the Niche Pursuits podcast, Aaron Steed and I discuss how he turned Meathead Movers from a high school side hustle into an eight-figure moving company. He started the business at 17 and has since grown it to nine locations and two mini-storage facilities. The growth came through years of setbacks, […]

In this week’s episode of the Niche Pursuits podcast, Amy Aitman and I discuss what happens when a content portfolio gets crushed by Google’s Helpful Content Update and how her team rebuilt their marketing around visibility across Reddit, YouTube, and third-party mentions. As the COO of Venture 4th Media and Director of Discovery & Delivery […]

In this week’s episode of the Niche Pursuits podcast, Corey Ganim and I discuss how to think about AI automation in a way that actually leads to ROI. This topic has a particular focus on AI agents, reusable “skills”, and why tools like Claude Cowork are changing what automation looks like day to day. Corey […]

In this week’s episode of the Niche Pursuits podcast, Denise Cruz and I discuss how she went from running a travel blog business that was hit hard by the Helpful Content Update to building a successful travel advisor brand with nearly $2 million in commissionable sales. It’s a story about rebound, reinvention, and what can […]

In the latest episode of the Niche Pursuits podcast, Vi Wickam and I discuss how Google Ads and SEO fit together, where each channel works best, and how business owners can think more clearly about when to invest in one versus the other. The conversation stays grounded in practical decision-making, especially for small businesses trying […]

In this week’s episode of the Niche Pursuits podcast, Christopher Gimmer and I discuss building and scaling SaaS products, from the early rise of Snappa to the launch of GoodMetrics and the bigger question of how founders should market software in a world shaped by AI. It was a conversation packed with practical lessons on […]

In this week’s episode of the Niche Pursuits podcast, Tom Szaky and I discuss how he grew TerraCycle from a college dorm room idea into a global company with nearly 500 employees and just under $100 million in annual revenue. We explore creating businesses around overlooked problems and finding opportunity where few others are looking. […]